Youth portal Youth.SG has just launched a new campaign titled Feed Me, and we've been chosen as one of the celebrity ambassadors, along with others like The Fire Fight and West Grand Boulevard. The campaign was officially launched at The Heeren Shops today, and we were there with the other ambassadors to grace the event and to meet the media.
Feed Me is essentially a campaign from Jan to Mar 2009, aimed at encouraging youths to express their appetite for life and declare what drives them. To find out how you can get involved, visit the campaign's official website at http://feedme.youth.sg
But one of the most exciting aspects of the campaign for us is the opportunity to work with Tan Diya of Project Superstar fame! In fact, we will be collaborating with Diya on a brand new original composition, to be inspired by the messages that youths contribute to the campaign. Up-and-coming director Boo Junfeng will also be directing the song's eventual music video, which will also be our very first!
So check out the website, and stay tuned for more photos and updates regarding the campaign. Also look out for the campaign's publicity material in places like MRT stations and The Heeren Shops, which look something like this!
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